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Russell Strategies for Message Development

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Messaging

Sharing your story and making connections

Message Review & Audit

Reflecting your mission and your identity

  • What is your organization's core mission?

  • What problem does your organization solve in a unique way?

Message Development

Sharing your story and making connections

  • Highlight your most compelling programs

  • Connect with your donor or funder

  • Make storytelling prominent

  • Use compelling data presentation

Website Review & Audit

Getting to know you through your website

  • Professionalism

  • Ease of navigation

  • Use of storytelling

  • Highlighting compelling programs

  • Facilitating donations

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